Top Winner’s in Medical Social Networking Sites

Medical social networking sites are attracting people to their sites by having supportive communities that engage people with relevant content, meeting their needs and helping them with their questions. Effective global health communities are measured by the following:


The greater amount of members registered on the medical social networking site, the more effective the health communities become.


Content attracts and engages people to health communities, providing valuable input, enabling understanding and support.


Traffic is one of the most important elements in the success of a community. It won’t matter if the medical social networking site is the best functional site, the frequently viewed pages within the community increases the community visibility to the greater mass.


The higher the responsiveness of members within the community, the more effective the community becomes. The time taken for community members to respond to each other’s comments is a measure to determine the effectiveness of communities. If there is too much of a delay in responses, people start to look elsewhere and the community falls.


The higher the level of interaction, the healthier the community becomes. The greater amount of participants discussing topics, the more effective the community becomes. The amount of posts or comments does not indicate interaction, as several posts could have come from one participant.

The above are key indicators for effective global health communities. However, people need to be attracted and motivated to return to medical social networking sites, and contribute in communities that are animated and vibrant. The following medical social networking sites offer great opportunities for healthy and effective health communities:

Medical Social Networking Sites For Doctors…

1. This forum based platform is a great place for doctors to go and meet other doctors, medical students, and residents from around the world, sharing hobbies and interests, look for long lasting connections or establish new professional contacts. Doctors exchange clinical experiences, review cases and share clinical knowledge. However, this site does not provide the usual social networking features such as creating profiles, uploading pictures etc.

2. Allows doctors to research symptoms, get additionally opinions and connect with other doctors. Registered member have written over 10,000 articles and answered more than 30,000 medical questions, within the blogs and forums. The site allows for medical journals and conference events to be listed.

3. Aimed at doctors and medical students, this forum based platform allows for downloading lecture notes, watching videos and more. On the site, medical students are able to connect with doctors from around the world, and share knowledge. Doctors register by using theirGMC registration details and students register by providing details of their medical school and course. This site is the most active network of GMC authenticated doctors in the UK and is a trusted channel for information, communication and education, used by more than 40,000 doctors every day.

Medical Social Networking Sites For Nurses…

4. On this blog-based platform, nurses come together to get answers to questions asked by other nurses, and find out about news, specialties and careers. This site is more of an information discussion by nurses.

5. Connect with other nurses globally and find networking opportunities. The site promotes nursing news, jobs, nurse continuing education and a thriving nurse community.

6. This social community of nurses enables nurses to read reviews, connecting with other nurses, to advance careers, and participate in conversations, sharing stories. The site promotes finding friends and former nurse colleagues, networking to a new nursing job, rate and review top hospitals and schools, get nursing career advice and tips, and catching up on the latest nursing topics.

Medical Social Networking Sites For Illness Sufferers…

7. This forum based platform, allows registered users to comment on posts and network with those working in the health sector.

8. This forum based platform allows illness sufferers to all value on illness specified blogs, and can ask questions, share knowledge, find support and even get career help.

9. You can use this social media site to connect with people from all different medical and health fields. Great opportunities to learn more, share your knowledge and meet new friends from a variety of locations.

General Social Networking Sites Are Not Effective…

Facebook: Illness related communities groups found on Facebook are not as informative as specific dedicated community health groups. However, Facebook is an effective social networking site, where users may create a personal profile, add other users as friends, and exchange messages, join common-interest user groups, organise events, categorize their friends into lists and much more.

LinkedIn: Another social networking site, professionals come together in groups, where groups may be private and only accessible to members, or open to the general registered member of LinkedIn.

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Internet Marketing on Social Networks

If your an internet marketer, affiliate marketer, entrepreneur or someone who wants to use internet marketing on social networks, there are a few tactics and strategies you’ll need to consider before going after your intended target market.

Taking the time to carefully construct a social marketing campaign plan can be the difference between success and dismal results. Here are 7 marketing strategies, tactics and questions I would consider before attempting to use social media and social networks for marketing online.

1. What is the Ultimate Goal you are Wanting to Achieve?

Are you wanting to use social networks to brand yourself or your company? If so, then your approach would be entirely different than someone who is simply wishing to create numerous backlinks from high authority page ranked social sites. A branding campaign would obviously require a bit more time and effort. If your simply taking the shotgun approach and trying to get backlinks in an effort to rank highly in the search engines, then you may want to create a buffer between your social network profiles and social bookmarking efforts. In other words, once you have used the social bookmarking sites and have created social network profiles that have a link pointing back to your site, promote and link those sites which already have authority in order to give your main site a little extra boost.

2. Hobby or Money Site?

If your utilizing social networks to promote your hobby/special interest site then you probably don’t need to overthink your overall social media campaign. On the other hand, if your in this to make money, then your social networking profile and efforts need to reflect this in a balanced way. Add a fair amount of info, photos, videos and content to your profiles so that you do not give off the vibe that your simply on the social site to promote yourself or your site. Take the time to search out friends with relevant interests, as opposed to getting trigger happy with friends requests. Join groups that fall within the target market you should have already identified. Lastly, although you need to add content to your profiles to mix it up a bit, remember that your trying to drive potential prospects into your sales funnel or your offer. Your overall goal of your social networking profile should be focused on this, otherwise you might as well just consider your efforts a hobby.

3. Who is your Target Audience/Market/Niche?

This may seem obvious to some, but you should consider who it is your trying to market to on social networks. Hopefully you’ve done your homework, researched your niche and determined the demographics of who is most likely to be interested in your offer or what your promoting. For example, lets say you’ve identified that males between the ages of 45-55 are more likely to be interested in your offer, website your promoting, etc. It would not make much sense to spend an enormous amount of time on a social network who’s main user audience generally tends to be 14-21 years old. It’s a lot like traffic generation. Untargeted traffic, at the end of the day, will only eat up your bandwidth and focusing your efforts on social networks that don’t match up with your target audience will only eat up your time.

4. Consider Outsourcing Your Social Networking Efforts

It can be quite tedious and time consuming to create profiles, upload content, manage friends requests, and everything else that goes along with participating and marketing on social networks. If you have the financial means to do so, you may want to consider outsourcing the tasks of signing up on social networks and maintaining the day to day activities that go with it. If your just starting out, and have more time on your hands than money in your pocket to burn, you’ll probably want to manage your social profiles yourself. On the other hand, only you can determine what your time is worth. You may just find that its worth spending X amount of dollars per month to outsource your social networking efforts so that you can focus on other aspects of your business.

5. Consider Purchasing Advertising Space

Most social networks offer advertising space and in most cases it’s relatively inexpensive. Maybe you would like to determine whether its even worth creating a presence on a certain social site. Why not run a small test campaign to see how responsive your target audience is on a given network? Most sites enable you to drill down by various demographics for your ad campaigns, use that to your advantage and test the waters out. If your ads and offers are converting, keep the ad running and then take the time to either create a presence on that social network or outsource that task.

6. Remember Why Your There in the First Place

It’s easy to get distracted in our day to day lives. Nowhere is that probably more evident than on the web, and it could be argued that social networks are the biggest time waster of them all for some people. It’s very easy to look up from your monitor and realize you just spent 30 minutes Twittering about nothing, an hour and a half watching and rating viral videos on YouTube, adding friends, blocking friends that turn out to be spammers, ignoring spammy bulletins and friends statuses on MySpace, installing apps on Facebook, stumbling on StumbleUpon, Sphinning hoping others Sphinn you back…and before you know it 3 hours have gone by and what have you accomplished? Oh and don’t forget, you haven’t even checked your email yet. After you skim through the spam that made it past your junk folder, and the emails from all the social sites, the “so-and-so” is now following you on Twitter (who happens to be following 3,000 other people while only being followed by perhaps 5 people). Are your beginning to get the picture?

Social Networks can be a great place to market your offers, brand yourself and your companies considering the sheer number of people who hangout and interact on these sites. Just remember not to loose track of time, stay focused on your original reason for being on these sites in the first place. It can be a great to make some new friends, network a little and all that. But if your main reason for using social networks is to market yourself or your services and lead people into your sales funnel, remember that and focus your time strategically.

7. Create a Presence on Smaller Niche Based Social Networks

If you came across a social network that happened to consist of a small group of avid enthusiasts pertaining to the niche market you just happened to be targeting or had an particular interest in yourself, for example, a golfing social network and you were trying to market a golfing product online as an affiliate… would you consider creating a social profile presence on that particular site? Would you consider buying advertising space on that niche based social site? What if the site was just launched and had not yet built up a member base yet, but the site looked like it had a lot of potential? There are numerous niched based social networking sites coming online these days. While there is obviously room for more than just one or two players in any given niche based social networking site category, the ones that come across as complete cookie-cutter sites, out-of the box scripts and that are never able to attain a decent sized member base will eventually fold and close up shop if the niche is a fairly competitive one. Others will grow over time, evolve and be a gathering point of people who share similar interests. Why not create a profile on these niche based sites before there are 100’s if not 1000’s of members so that your profile is the one new members see first? Some of these niched based social sites are like diamonds in the rough, just waiting to be mined, that will grow over time into a highly targeted user base just waiting to be marketed to with a relevant offer. Personally, I’d much rather market to 50 – 100 people on a smaller network whom were obviously prequalified, targeted leads as opposed to joining a social site with millions of members and have a 1000 friends to contend with whom are not the least bit interested in the niche I was targeting or the offer I was trying to present. While your creating a presence on the larger social sites like Facebook and MySpace, try to identify some of the smaller social networking sites coming online that pertain to your market/target niche and create a presence there while these sites are in their infancy. Who knows, you may just discover a few niche based social networks that turn out to be hidden goldmines for your market before your competitors do.

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3 Shortcuts to Driving Free Traffic to Your Site!

Driving traffic to your site is a powerful method used these days to promote products and make it visible to people all over the world to earn money. But it is of no use even if your website is filled with good content, and there is no healthy stream visiting your site. There are two methods that can be used to attract more traffic to your website and make money online, and they include either paid methods or are free.

Most Important Shortcuts to Drive Traffic to Your Site:

Content Writing: It is very important to create a good website by putting up good content on your website. A great deal of disciplined work is involved in this process to gain visitors to your site. Good content is a proven principle that is very essential in online business, and the most effective way to make money online. While writing the content, it is necessary to focus on the key phrases, and bad quality or spun content would never be appreciated and you would lose customers visiting to your site. Your posts may also be updated from time to time with new content.

Pay per Click: Paid traffic can be gained by Pay per click ads, which is the finest alternative to acquire this form of traffic. There are a lot of search engines that have advertising campaigns, and that can be joined to get your site the visibility it requires to attract more and traffic.

Social Media: Traffic can be gained even by submitting articles to directories along with back links to your website. The content can be shared on social media sites, which is the best platform for marketing and for online business to flourish. Information and facts about the business can be posted on social media sites with links that are dedicated to people with certain interests.

Organic Traffic is another method that involves looking out for a specific keyword in the search engine, and then the number of clicks on the website would help gain good results. It is necessary for this method to get your website optimized in the search engine. The content must also be informative and unique and be able to boost your ranking in the search engine. These methods will surely guarantee effective traffic flow to your website commencing from what it is was before, and help to expand your business, well, all over the world.

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Faktor Untuk Menang di Permainan Togel Online Terpercaya

Untuk bermain pada situs bandar togel online paling dipercaya bukan hanya dipastikan oleh unsur keamanan serta kenyamanan permainan. Tetapi unsur kesenangan mendapatkan untung besar yang mengagumkan yang tetap ditawarkan oleh bandar di websitenya. Serta untuk mendapatkan nilai taruhan besar, anda juga harus menempatkan nominal taruhan yang tinggi. Disamping itu, pilihan tipe permainan togel yang dimainkan memengaruhi kemenangan anda. Sebab togel sendiri mempunyai level permainan dari yang rendah sampai paling susah.

Jumlahnya pilihan permainan togel membuat keuntungan besar buat calon pemain togel. Untuk pemula, mereka bisa bermain di level kesusahan rendah dengan menempatkan taruhan semamounya. Dengan pilih permainan gampang, karena itu kesempatan kemenangan yang akan didapat juga semakin besar serta cepat. Hal tersebut penting diingat buat pemula terutamanya.

Keberanian Pemain

Anda harus berani lakukan apa saja dalam lakukan betting. Bila anda takut, jangankan untung, mendapatkan bonus juga tidak dapat. Keberanian benar-benar dibuthkan buat beberapa pemain toto togel 4d online terpercaya. Anda juga jangan takut menempatkan nominal taruhan tinggi jika potensi bermain anda sudah dipandang memberikan keyakinan. Minimum keberanian yang perlu dipunyai untuk bayar uang deposit serta menempatkan angka taruhan. Keberanian itu minimal harus dipunyai beberapa bettor.

Mempunyai Modal

Modal akan tentukan kemenangan anda. Jika modal makin besar, karena itu kesempatan kemenangan makin bertambah besar. Tetapi anda harus memerhatikan jika modal besar tidak lalu membuat anda bisa betting sesukanya tanpa ada mempertimbangkan bagian yang lain. Serta modal sedikit bukan berarti anda tidak dapat menang. Modal yang kecil juga dapat membuat anda menang, namun perlu diurus sebaik-baiknya.

Ketepatan Feeling

Feeling akan bermanfaat untuk menerka nomor yang ada di pasaran betting togel online paling dipercaya. Unsur itu akan tentukan peruntungan anda sepanjang permainan. Bila betting yang dilaksanakan seringkali, karena itu kemamouan feeling untuk menebak angka juga makin terasah. Beberapa pemain menjelaskan jika angka yang dipasangnya tembus di pasar karena feeling. Hal tersebut menunjukkan jika feeling yang pas dapat juga datangkan keuntungan.

Lantas yang paling akhir ialah pengetahuan. Pengetahuan yang banyak mengenai judi togel akan membuat pemain makin cakap untuk meramalkan angka yang keluar. Contoh pengetahuan yang bermanfaat ialah tafsiran mimpi. Bila pemain kuasai pengetahuan itu karena itu tiap dianya atau pemain lain punya mimpi maka dapat ditafsirkan untuk dibikin panduan dalam menempatkan nomor.

Smartphone yang biasa dipakai di warga, dengan ukurannya yang ramah saku serta ukuran tangan, akan gampang dibawa kemana saja serta kapan juga oleh pemiliknya. Dengan demikian, semua keperluan dan semua kegiatan akan cepat tercukupi bila lewat hp pintar. Harga yang lebih dapat dijangkau dengan kualitas munghumpuni akan membuat perubahan pemakai judi online makin bertambah luas. Serta hal tersebut pasti dirasa beberapa bettor biasanya.

Seorang agen pada tiap situs judi togel online paling dipercaya pasti manfaatkan hal itu. Aplikasi pada smartphone yang mendukung permainan beberapa bettor akan menolong. Keadaan itu jadikan kesempatan untuk sediakan aplikasi betting online yang bisa dibuka an dipakai cukup dengan sentuhan jari. Dengan begitu, skema praktis serta gampang buat anda untuk terhubung situs situs browser pada bandar yang anda turuti.

Serta untuk mendapatkan aplikasi itu anda cuma cukup lakukan beberapa step sampai status anda sudah tercatat jadi anggota di websitenya. Keuntungan bila sudah terhimpun ialah anda bisa menempatkan nomor taruhan togel dengan cara online yang sensasinya tidak didapat dengan cara permainan konvensional.

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Internet Marketing – How to Start As a Beginner

Internet marketing is like every other businesses, except that internet marketing is done strictly online without need for any physical transactions or physical contacts with buyers.As the internet marketing business is now thriving like never before, more people wish to establish them themselves in this business. Internet marketing involves the buying, selling and distribution of a product or service on the Internet. Internet marketing has, over the years, become one of the most dynamic and fastest growing businesses throughout the world. The main reason for this growth is its availability in the world to millions (if not billions) of people. It is not easy to learn the basics of Internet marketing. However, it is also not beyond the beginners’ ability to learn rapidly: anyone with passion to do successful business on the internet can do this.Basically, there are four areas we need to look at:Website DesignDesigning a website is one of the basic skills you must possess before becoming an internet marketer. It used to be a requirement to have knowledge of HTML, CSS, XML, and other web design software languages. If you do possess these skills, you are be able to create websites according to your precise specifications. Apart from having these skills, you can join a website design platform (of which there are too many to go into here). These often have “drag and drop” templates. This will allow you to put up a very attractive website in almost no time at all.These website templates are straight forward, and most have been designed for people who do not have the technical “computer language” skills to do their own programming. If the design of a website is not something you are good at, you can hire a good web designer to do the job for you.Software Development The development of software is another category in Internet marketing business. In this category, you develop a tool (or software) according to a customers’ specifications and preferences. This is a difficult task because it requires complex inputs (and something simple like a single comma instead of a period will actually stop the software from working)!Development of websites is an easier skill to master than this. Some blog or website owners do require the service of software/apps developers from time to time. If you have this type of skill set, you can make good money by offering this service to customers across the globe. Such development may also include setting up the contents of websites, helping people with affiliate marketing, blogging, etc.Advertising of Products or ServicesThis is arguably the easiest of all internet marketing techniques. Advertising uses techniques such as search engine optimization, as well as the use of popular blogs/websites to improve ad visibility. The ads are usually posted on websites that have greater use and get a lot of traffic. Examples of advertisements are visible on both Google and Facebook.The skills to do this are easy to learn and even easier to set up. This type of marketing is preferred by many internet marketers over the website design and software development styles of marketing.Truly, all you need do is learn how to set up a blog or website and begin to send traffic to it. Once you begin to receive a substantial amount of traffic, you apply to an Ads Company to advertise on your website. Google AdSense, Facebook ads, and propeller ads, are good examples for you to look into. Search engine optimization and the placement of banner ads are excellent examples of internet advertising.Selling of Products and ServicesProbably the largest and most popular way to begin a career in Internet Marketing is by selling a product or service. Selling on the Internet is the most searchable opportunity and is a precondition for any internet marketing business. Most direct sales companies are now tending towards using the Internet as well. You will find that the majority of my articles, blog posts and YouTube videos are centered around this niche of Internet Marketing.Although there are many, many marketers in this niche (and you may think there is “too much competition”- but you would be wrong!) the opportunities are truly endless. Selling products or services is basically a strategy that can reach a larger audience with fewer expenses.Sales are made using email marketing, social media and websites. The method of selling depends on the company and the type of business or products you are trying to sell, as well as different methods of approaching your prospective clients. You can sign up to offer products through one of the auction sites on the internet (such as Amazon or E-bay) and earn smaller commissions with less overhead. Or, you can offer products directly and cut out the middle man! You can develop your own products very easily and keep all the profits. Or sign up affiliates to market and sell your products for you and pay them a commission and you keep the profits from that! (We will get into this in later articles).Anyone planning on entering the internet marketing niche should learn at least one of the skills listed above as well as offer a product or service for sale. Internet business is just like every other business. In order for you to be successful, you must look at this as a job and not just fun. Make your business plan; plan your business; earn your money – but more importantly, offer a product or service that will leave the world a better place!Look into starting an internet marketing business and be on your way to earning your fortune – on the Internet!

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Promote Your Business With Search Engine Marketing and Social Media Marketing

SEM is the process of building and marketing a site with the goal of improving its position in search engine results. SEM includes (SEO) and paid search advertising.Let’s take a simple comparison between marketing and advertising:Direct marketing: You see a gorgeous girl at a party. You went up to her and say “I am very rich. Marry me”.Advertising: You are at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He is very rich. Marry him”.Understand the difference and decide upon your advertising campaign.Some of the major search engines that dominate the web today are Google, Yahoo, Bing. People search for their needs on the internet via these search engines, before making a buying decision. Hence, SEM is important even if a business does not sell products directly on the internet. It helps to provide your business details to the lead and they contact you for further details.Search Engine Marketing is the key to success of a business:A SEO website is a year-round performer, one can achieve more revenue through higher search engine rankings. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. How much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed on search engines (saturation) and how many back links the site has (popularity).The growing sophistication of search engine software enables to precisely describe the information that we seek. There are 5 – 6 times more online purchases made from traffic delivered by search engines compared to banner advertising. With the help of SEM, traffic to your website increases with increase in ranking. By leveraging search engine marketing, your business will get more leads and able to scale to a greater height.Although SEM strategy takes lot of time and effort, it is well worth the results which you will achieve. Internet never sleeps, so forget about cold callings and knocking on doors. Someone who is looking for ways to generate online cash must resort to SEM. Unless the famous search engines notice your website; it is useless. As marketers, we should learn how to harness the true power of the online realm, it doesn’t matter yours is a small business or a fortune 500 company.The other important thing to note is that, the quality of traffic from search engines is much greater than from other sources of online advertising. Each search engine has different ways to determine which site will rank well for the keywords used. Search engines are answer machines. When a person looks for something online, it requires the search engines to scour their corpus of billions of documents and do two things – first, it returns the relevant or useful result to the searcher’s query, and second, ranks those results in order of perceived usefulness.Pay per click (PPC) is a marketing system, in which the advertiser pays when the user clicks on advertisement and goes to its site. This is one of the interactive methods compared to paying just for the placement of a banner ad on a web page. PPC advertising has gained profound importance and provides astonishing results to leading companies who are already considered brand names at present. But the fact is that it’s not easy to achieve in a PPC campaign if you lack the tactics to stand out. The ad should be designed in such a way that it should have the capability to attract more visitors and make them too keen to know more about it. The relevancy of your ad should be good enough, so that you can display information on numerous pages. If you have brand new site and want to tell visitors about it, pay per click is the best way for you to do it. Pay per click campaign is a very potent weapon in your internet marketing and can generate instant sales, provided it should be in right context.Social Media Marketing is the best tool for online promotionSocial media marketing is the most powerful communication tool over the internet. When you promote your products and services through social media channels, it definitely helps you so that you can increase your return on investment or ROI. There is no better way or an even cheaper way than a social media channel when it comes to announcing new products or services for your company, it also allows to discover your customer preference which in turn helps you to enhance all your marketing products and plan your marketing campaigns more effectively. Using social media not only increases reliability, but also effectively increases revenue and also number of customers. Even if your business isn’t active on social media, your competition almost certainly is. So make the best use of social media marketing and search engine marketing tools for your website promotion.If your social media marketing is not well planned and executed, it may end in a disaster. Different sites use different social media channels, depending upon the nature of the websites and its products. There is no other better and easy way than the social media sites to inform the customers about arrival or release of new products and services.

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Search Engine Marketing Survival Tip – Avoid These 5 Search Ranking Killers

Time flies in the business world, and the search engine marketing industry changes more quickly than most. Something that used to be a sure-fire marketing trick can suddenly become worthless — it might even get your site kicked from the search rankings altogether. Or the search engines can suddenly start giving added weight to new elements… without telling anybody.This month, let’s clear the air and debunk a few search ranking myths. To make sure you don’t get penalized by the search engines — or just plain IGNORED — watch out for these 5 deadly search engine marketing mistakes…Search Rankings Killer 1: Keyword spamming or stuffing If people are searching for your keywords, and you have more of them in more places on your website, then Google will rank your page higher, right?That’s exactly how this search engine marketing strategy used to work ten years ago, until too many people overdid it, searchers started seeing irrelevant results at the top of the search rankings, and Google changed the way it ranked pages. These days, Google’s algorithm (the formula it uses to figure out where to rank pages on the search results) is much more complex than that, thanks to years of dealing with people trying to game the system.Don’t bother with these outdated search engine marketing tricks:

Typing your keywords over and over again in very small font at the top and bottom of your page — blocks of tiny text either in the copy or the header tags don’t improve your relevance

Increasing your keyword density above about 10% — you end up with a page full of text that doesn’t make sense to anyone reading it

Invisible text or keywords in white text on a white background — this search engine marketing oldie is so frowned-upon that it can get you delisted from Google altogether
The only foolproof search engine marketing strategy is still to find out what kind of quality, relevant information your customers are searching for, and then give it to them.Search Rankings Killer 2: Using irrelevant keywords to attract more traffic So, you found some great keywords with low competition and great traffic numbers… but not quite on target with your website?Just because Paris Hilton was the most searched-for term in the country (according to Google’s 2007 stats), that doesn’t mean that an article about her on your website will increase your traffic and sales.I know it’s tempting to get high-traffic keywords on your page just for the increased traffic, but you need to either junk them or start another website. What happens is that people may come to your page or website in search of a keyword phrase and find that your site has nothing to do with it. So they leave!Effective search engine marketing is all about getting qualified traffic. All the traffic in the world won’t help you if it’s off target. Although you may get a few more visitors, it will definitely lower your conversion rate.Search Rankings Killer 3: Useless content I can’t tell you how many low-quality articles and blog posts I see every day that are just thinly disguised search engine marketing tactics designed to get better search rankings.It can take a potential customer 6-8 visits to your website and exposures to your content before they feel comfortable enough to make a purchase from you. If the only content you’ve posted is just a few keywords repeated without any real substance, why would anyone bother coming back to read more?This search engine marketing tactic can harm your reputation and your credibility. Once those are gone, it’s almost impossible to get them back.Search Rankings Killer 4: Doorway pages Doorway pages are generated with the sole intent of marketing to the search engines. They typically have very little text but a very high keyword density. For example, if the page only has four words on it and two of them are “sailboat,” that gives the page a keyword density of 50%! But if you’re searching for the term “sailboat” you’ll have to click through to the “real” page if you want to see some actual content.This search engine marketing trick is really frowned upon by the search engines because they clog up the index with junk. So before you put a doorway page up, remember to ask yourself if it’s actually providing useful information to your potential customers.If so great, if not, DON’T.Search Rankings Killer 5: Bait and switch — “magic” pages, redirects, and cloaking Search engines want to make sure that once they’ve ranked a page, the visitors they send there see the same thing they did. However, this isn’t always the case.Some site builders build two versions of their sites. The one for the spiders is full of the kind of stuff the search engines like. The one that regular visitors see is full of the flashy, off-topic effects that look cool, but it isn’t the relevant, content-rich site it’s advertised as. The search engines are pretty good at delisting these offending sites.Using spammy redirects on your site is also a search engine marketing no-no. These redirects send you from a page you think you’re going to (one that’s been marketed for the search engines) to another one altogether. This deceptive search engine marketing method has been overused, and the search engines no longer fall for it. 301 redirects are the only kind of redirect you should ever use.Whatever you do, avoid these no-longer-effective search engine marketing strategies… so you don’t get booted off Google for good! A few weeks of increased traffic just isn’t worth the risk of killing your search rankings.

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Free Local SEO Tools That Belong in Your Kit

What a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Definitely time for a complete refresh of the most useful free tools, widgets, and resources I know of to make marketing local businesses easier and better.

While all of the tools below are free, note that some will require you to sign up for access. Others are limited, no-cost, or trial versions that let you get a good sense of what they provide, enabling you to consider whether it might be worth it to buy into paid access. One thing you may notice: my new list of local SEO tools offers increased support for organic SEO tasks, reflective of our industry’s growing understanding of how closely linked organic and local SEO have become.

Now, let’s open this toolkit and get 2018 off to a great start!

For Research
US Census Bureau Tool Set

Looking to better understand a target community for marketing purposes? You’ll find 20+ useful resources from the US Census Bureau, including population statistics, economic data, mapping and geocoding widgets, income and language information, and much more.

Client Onboarding Questionnaire & Phone Script

Onboarding a new client? Reduce repetitious follow-ups by asking all of the right questions the first time around with this thorough questionnaire and easy-to-follow phone call script from Moz. Includes helpful tips for why you are asking each question. As local SEO veterans will tell you, a missed question can lead to unhappy (and costly) surprises down the marketing road. Be sure you have the total picture of an incoming client in clear view before you begin strategizing.

Location Information Spreadsheet

Vital when marketing multi-location businesses, this free Moz spreadsheet will ensure that you’ve got all the info at your fingertips about each locale of a company.

*Pro tip: When working with large enterprises, be certain that the data you’re inputting in this spreadsheet has been approved by all relevant departments. It’s really no fun to find out six months into a marketing campaign that there’s internal disagreement about company NAP or other features.

Local Competitive Audit Spreadsheet

Now we’re really getting down to brass tacks. When you need to look for answers to the perennial client question, “Why is that guy outranking me?”, this free Moz spreadsheet will help you document key competitive data. The end result of filling out the sheet will be two columns of stats you can compare and contrast in your quest to discover competitors’ ranking strengths and weaknesses. Need more guidance? Read my blog post in which I put this audit spreadsheet into action for two San Francisco Bay Area Chinese restaurants.

Manual GeoLocation Chrome Extension

Watch Darren Shaw demo using this tool to show how a local pack changes when a user virtually crosses a street and you’ll quickly understand how useful this Chrome extension will be in approximating the impacts of user-to-business proximity. Works well on desktop devices.

Our industry still hasn’t fully recovered from Google removing the Local Search filter from its engine in 2015, and I still live in hope that they will bring it back one day, but in the meantime, this extension gives us a good sense of how searcher location affects search results. In fact, it may even be a superior solution.

The MozBar SEO Toolbar

Local businesses in competitive markets must master traditional SEO, and the free MozBar provides a wonderful introduction to the metrics you need to look at in analyzing the organic strengths and weaknesses of clients and competitors. On-page elements, link metrics, markup, HTTP status, optimization opportunities – get the data you need at a glance with the MozBar.

Google Advanced Search Operators

Not a tool, per se, but the best tutorial I have ever seen on using Google advanced search operators to deepen your research. Dr. Pete breaks this down into 67 steps that will enable you to use these search refinements for content and title research, checking for plagiarism, technical SEO audits, and competitive intelligence. Be totally wizardly and impress your clients and teammates, simply by knowing how to format searches in smart ways.

Google Search Console

Apologies if it already seems like a no-brainer to you that you should be signed up for Google’s console that gives you analytics, alerts you to serious errors, and so much more, but local SEO is just now crossing the threshold of understanding how deeply connected it is to organic search. When playing in Google’s backyard, GSC is a must-have for businesses of every type.

BrightLocal’s Search Results Checker

This popular tool does an excellent job of replicating local search results at a city or zip code level. In some cases, it’s best to search by city (for example, when there are multiple towns covered by a single zip code), but other times, it’s better search by zip code (as in the case of a large city with multiple zip codes). The tool doesn’t have the capability to recreate user-level results, so always remember that the proximity of a given user to a business may create quite different results than what you’ll see searching at a city or zip code level. I consider this a great tool to suss out the lay of the land in a community, identifying top competitors.

Offline Conversion Tracker Form

Give this handy Whitespark form to anyone who answers your phone so that they can document the answer to the important question, “How did you hear about us?” Submitted information is saved to Whitespark’s database and tracked in Google Analytics for your future reference and analysis. For local businesses, knowledge of offline factors can be priceless. This form provides a simple point of entry into amassing real-world data.

For Content
Answer the Public

One of the best-loved keyword research tools in the digital marketing world, Answer the Public lets you enter a keyword phrase and generate a large number of questions/topics related to your search. One of the most awesome facets of this tool is that it has a.CSV download feature – perfect for instantly generating large lists of keywords that you can input into something like Moz Keyword Explorer to begin the sorting process that turns up the most powerful keywords for your content dev and on-page optimization.


Another great content inspiration tool, Buzzsumo shows you lets you enter a keyword, topic or domain name, and then shows you which pieces are getting the most social shares. For example, a search for shows that a highly shared piece of content at the time of my search is about an asparagus and broccoli soup. You can also sort by content type (articles, videos, infographics, etc.). Use of Buzzsumo can help you generate topics that might be popular if covered on your website.

OSHA Standard Industrial Classification (SIC) System Search

Another interesting resource for brainstorming a wide pool of potential keywords for content dev consideration, OSHA’s SIC search returns big, comprehensive lists. Just look up your industry’s SIC code, and then enter it along with a keyword/category to get your list.

USPS Look Up a ZIP Code Widget

Working with service area businesses (SABs)? Note the second tab in the menu of this widget: Cities by zip code. When you know the zip code of a business you’re marketing you can enter it into this simple tool to get a list of every city in that zip. Now, let’s not take a wrong step here: don’t publish large blocks of zips or city names on any website, but do use this widget to be sure you know of all the communities for which an SAB might strategize content, link building, brand building, real-world relationship building, social media marketing, and PPC.

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Mengapa Harus Bermain Togel Online di Bandar Judi Online

saya akan membahas sedikit mengapa bosku harus bermain Togel Online, sebelum masuk kepenjelasan nya saya akan menceritakan sedikit tentang permainan togel, di mana togel ini ada terbagi dua jenis untuk cara memainkan nya, mungkin kamu sebelum mengenal togel online pasti kamu bermain togel secara offline yang di nama togel darat atau bandar darat, jika kamu bermain togel darat kamu tidak perlu melakakukan pendaftaran.

Dan jika kamu ingin masang Togel Hongkong di bandar darat kamu cukup berikan nomor yang ingin kamu pasang dan kamu berikan taruhan nya berapa, dan kamu hanya tinggal menunggu hasil result yang akan keluar dari pasaran yang kamu pasang. simple kan permainan togel darat permainan nya instan dan tidak perlu yang namanya melakukan pendaftaran. Dan jika kamu juga ingin masang Togel Hongkong juga sama seperti dengan togel hongkong, karena untuk permainan togel darat hanya ada cuman 2 pasaran saja. beda hal nya jika kamu bermain togel online.

Jadi saya akan menjelaskan keuntungan atau kelebihan nya jika kamu bermain togel online di situs Bandar Togel Online memang sih tidak sesimple bermain togel darat tapi bermain togel online jauh lebih menguntungkan kamu ketimbang bermain togel darat, bermain togel online kamu harus melakukan pendaftaran agar bisa bermain, dan syarat untuk awal bermain kamu harus melakukan deposit dengan cara kirim dana ke rekening tujuan pihak admin Bandar Togel yang kamu daftarkan, agar kamu bisa langsung mencoba pasang di pasaran yang ada di situs online, untuk permainan togel online jenis pasaran sangat banyak juga beda sama yang di darat cuman hanya ada dua pasaran saja yang di jalankan.

Bermain togel online jauh sangat lebih menguntungkan dari pada harus bermain togel darat, karena jika kamu bermain togel online kamu akan mendapatkan potongan diskon pasang sebesar dengan yang telah disediakan oleh Agen Togel Online, kamu mendapatkan diskon dan kemenangan yang kamu dapatkan itu juga sangat besar ketimbang bermain togel darat. kamu juga mendapatkan bonus harian dan bonus mingguan yang namanya cashback, dan juga akan ada bonus-bonus lainnya yang akan di berikan Agen Togel yang kamu join. menguntung sangat bukan, jelas pasti akan sangat menguntungkan dari pada kamu bermain togel darat. sekian lah bosku penjelasan nya mengapa kamu harus bermain togel online dari padar togel darat. langsung saja bosku gass kan untuk bermain togel online disitus terpercaya yang ada di indonesia untuk bermain di ENDUROTOTO.

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How to Create a Website for Digital Marketing

One of the most important marketing materials that you can have today is your website. Your website will help you find business, quality business, and make more sales.

The website works for you when you’re sleeping to provide your audience with information and access to your thoughts and ideas. It’s important to understand that every aspect of your website is important.

It’s Your Online Storefront

Whether you have a bricks and mortar store or only an online presence, you need a good website to act as your storefront online. This will be available all the time to your audience and help you get more customers.

It Works 24/7 for You

A website is on 24/7, 365 days a week. If you set it up right with a good FAQ, easy contact information, autoresponders and more, it can sell for you without you even being there.

Load Time Matters

When it comes to how fast your website loads, there are many ways to make it quicker. Your audience will not give you much of a chance when it comes to loading times. If your website doesn’t load quickly within a couple of seconds, they’ll click away and go to another site.

SEO Makes a Difference

Using proper search engine optimization practices can not only help your audience find you, but it will also keep them interested enough to stay on your website to search for information.

Good Content Elicits Trust

When a website has good content, design, loads fast, and has top-notch information, it really makes a big difference. You want your audience to come to your website and feel trust in your offerings based on what they see.

The Right Layout Gets More Action

Understanding how your audience looks at and uses websites can help you make the website more useful. Most people read in an F-pattern, and like to scroll and read major points on a site before reading the meat of the information.

Your Color Scheme Makes a Difference

You don’t want to blind your audience when they come to your website. You want the colors to help them feel comfortable and able to read everything that you offer.

It Represents You

Your website represents who you are and can be unique to you and your niche. You want the website to be something you are proud of sharing with the world, and truly represent who you are as a person and business owner.

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